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  • “My writing style can be formal and technical or approachable, practical and lighthearted—it depends on the client, the product and the goal.”
  • “I consider a project a success if the audience understands it and finds it informative, useful or enjoyable—all three together, even better!”
  • Balancing real life with good food and a healthy attitude! It’s how I try to live, and it guides much of the work I do as well.”

     

  • “Keeping current on new product trends, scientific developments and consumer interests is an important—and fun—part of what I do.”